Sāya Atelier

Sāya Atelier operates out of a light-filled workshop off a quiet lane in northern Tehran, where founder Kaveh Naderi has spent two decades turning cloth into considered clothing. He trained between the city's old tailoring houses and years working abroad, and that dual education shows in how the collections are built: around drape and weight first, cut second, with an eye toward how a garment will age rather than how it photographs on day one. A small permanent team carries the work — a pattern cutter, three machinists, a finisher, a dyer — with wool milled and knitted regionally and silk woven nearby, keeping the whole production chain close to the studio. The finished pieces are made entirely in Tehran and reach Europe through a licensed export partner who manages the compliance and customs process on ATG's behalf.

Sāya Atelier works from a light-filled workshop off a quiet lane in northern Tehran, where founder Kaveh Naderi has spent two decades turning cloth into considered clothing. Trained between the city's old tailoring houses and years abroad, Kaveh builds each collection around drape, weight, and the way a garment ages. He works with a small permanent team — a pattern cutter, three machinists, a finisher, and a dyer — most of whom have been with him for years. Wool is milled and knitted in the region; silk is woven nearby. Sāya means shade in Persian: the cool, generous kind. The pieces are made in Tehran and reach Europe through a licensed export partner.

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Kaveh designs for how a garment will look worn and washed a year from now, not for how it photographs on day one.